Adventures of a Mermaid Walking

This Time of Year is Big for Small Businesses
But do you know why your local boutiques and small businesses are having sales this weekend?
Don't Be Basic, Or Do, Whatever
I'm going to go out on a limb and guess you, like me, have an old-faithful favorite shirt. The one you go to when you’re in a rush, because you know it always fits. The one you go to when...
2020 New Year's Resolutions
Sometimes a resolution goes through stages of feeling impossible, until you're literally waiting for the announcement to walk into your after party, whispering with your best friend, "Holy $hit we did it!" (See a rare capture of that moment here.)
Tip for Switching Out Seasonal Clothing
I don’t know if I’m “the norm” or a total weirdo but I love switching out my Winter clothes for Summer. I guess most people get fairly excited to go Winter to Summer as it signifies warm weather and long...
The New E-Wave
 It's time to adjust. I have a confession: I really hate most E-blasts or E-newsletters or whatever the marketing gurus are calling them nowadays. I didn't spend a year gutting and remodeling an Airstream into a mobile boutique thinking, "Oh yeah...
Project: Spread Joy

Let’s start a movement. Think of someone (or a couple someones) who you’ve noticed do something to lift others up, gone above & beyond, made you or someone else smile, been a helper. Or think of someone struggling right now, someone that has lost a little of their sparkle lately and could use a pick-me-up. Let's spread joy to them! Here’s how:

Why it’s Named Mermaid Walking Boutique
Without skipping a beat, “Or Mermaid Walking” flew out like I’d been debating the two names for months even though this was the first moment I'd ever thought of either.
MWB Style Vision Board
When I sat down to define the style of Mermaid Walking Boutique at the beginning of 2020, a Webster-style definition wasn't going to cut it.